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A quantitative portfolio simulation model and a critical view of the BCG portfolio approach
Peter P. MertenReiner LöfflerKlaus-Peter Wiedmann
出版Inst. für Marketing, 1987
ISBN389333050X9783893330508
URLhttp://books.google.com.hk/books?id=nzJPPgAACAAJ&hl=&source=gbs_api