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Real Issues and Cases
出版South-Western/Thomson Learning, 2003
主題Business & Economics / Accounting / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / Marketing / MultilevelBusiness & Economics / Information ManagementBusiness & Economics / E-Commerce / GeneralComputers / Business & Productivity Software / Accounting & FinanceComputers / Management Information SystemsComputers / Internet / General
ISBN03240746979780324074697
URLhttp://books.google.com.hk/books?id=o1REAAAAYAAJ&hl=&source=gbs_api
註釋Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.