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The Influence of Culture and Personality on Customer Satisfaction
Franziska Krüger
其他書名
An Empirical Analysis across Countries
出版Springer, 2016-02-23
主題Business & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN36581255789783658125578
URLhttp://books.google.com.hk/books?id=o2mhCwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.