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Innovation Management & New Product Development

Paul Trott

出版	Pearson Education, 2005
ISBN	81780814079788178081403
URL	http://books.google.com.hk/books?id=o2rotAEACAAJ&hl=&source=gbs_api

註釋

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a w.