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出版Kendall Hunt Publishing Company, 2020-01-30
主題Language Arts & Disciplines / Communication Studies
ISBN17924208549781792420856
URLhttp://books.google.com.hk/books?id=o3F1zQEACAAJ&hl=&source=gbs_api
註釋Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms.

The NEW second edition of Contemporary Communication Theory:
  • Features a Streamlined Approach! The publication's chapters have been condensed and streamlined to improve readability and accessibility.
  • Integrates New Content! New theories have been added and five new chapters have been created (Relational Contexts, New Media/Computer Mediated Contexts, Health Contexts, Cultural Contexts, and Research Methods).
  • Goes Beyond Theory Handbooks! The text features a new chapter on communication research methods that demonstrates research examples and shows readers how theories are tested.
  • Is Current! New studies, new research and new citations have been added to most chapters.
  • Is Practical! Seamlessly integrated within the book's pedagogy, the accompanying content includes interactive exercises, glossary of terms, and an extensive instructor's resource package.