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其他書名
Building Quality Partnerships
出版Prentice Hall, 1995
主題Business & Economics / Advertising & PromotionBusiness & Economics / Sales & Selling / General
ISBN02051644639780205164462
URLhttp://books.google.com.hk/books?id=o3FytBIgYOYC&hl=&source=gbs_api
註釋Continuing to mirror the changing nature of personal selling in America, this study focuses on the principles and practices used by individuals who achieved long-term success. It emphasizes the value of high quality, long-term relationships that yield repeat business and referrals. The study contains many examples from successful smaller, marketing-oriented businesses and covers information and exercises on sales force automation (SFA).