登入選單
返回Google圖書搜尋
其他書名
An Introduction
出版Wadsworth Pub., 2000
主題Business & Economics / GeneralBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesReference / GeneralSocial Science / Anthropology / Cultural & SocialSocial Science / Media Studies
ISBN05345600759780534560072
URLhttp://books.google.com.hk/books?id=o7UXFfIazWYC&hl=&source=gbs_api
註釋This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.