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Marketing Foundations, International Edition

William M. PrideO. C. Ferrell

出版	Cengage South-Western, 2009-05-07
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	143908047X9781439080474
URL	http://books.google.com.hk/books?id=oBlTPgAACAAJ&hl=&source=gbs_api

註釋

MARKETING FOUNDATIONS, 3e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; and Opening Vignettes that feature engaging companies intended to spark student interest.