登入選單
返回Google圖書搜尋
Strategic Management and Competitive Advantage
Jay B. BarneyWilliam S. Hesterly
其他書名
Concepts
出版Prentice Hall, 2010
主題Business & Economics / Strategic PlanningBusiness & Economics / CommerceBusiness & Economics / Industrial Management
ISBN01321516859780132151689
URLhttp://books.google.com.hk/books?id=oC3RQgAACAAJ&hl=&source=gbs_api
註釋For courses in strategy and strategic management.

Core strategic management concepts without the excess.

Just the essentials Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.