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Laugh and Learn Sales Letters 1 Guidebook
Daniel FarbBruce Gordon
出版UniversityOfHealthCare, 2005-07
主題Business & Economics / GeneralBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / TrainingEducation / Vocational & TechnicalStudy Aids / Study Guides
ISBN159491270X9781594912702
URLhttp://books.google.com.hk/books?id=oFO706jM2poC&hl=&source=gbs_api
EBookSAMPLE
註釋Solid learning about sales and business letters intersperses the humorous mistakes of a pharmaceutical/medical device salesman as he learns how to write sales letters. Readers will learn principles of the strategy of writing letters, the parts of a letter, specific letter types, common mistakes in letter witing and etiquette, letter formatting, and the basics of reports and executive summaries.