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Visual Communication
Paul Martin Lester
其他書名
Images with Messages
出版Thomson/Wadsworth, 2003
主題Art / GeneralBusiness & Economics / GeneralBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesSocial Science / Media Studies
ISBN05345624429780534562441
URLhttp://books.google.com.hk/books?id=oG9QAAAAMAAJ&hl=&source=gbs_api
註釋This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.