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A Preface to Marketing Management
J. Paul Peter
James H. Donnelly
出版
Irwin
, 1991
主題
Business & Economics / Marketing / General
ISBN
0256094454
9780256094459
URL
http://books.google.com.hk/books?id=oHdtmpRMOpwC&hl=&source=gbs_api
註釋
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.