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Mass Communication Theory: Foundations, Ferment, and Future
Stanley BaranDennis Davis
出版Cengage Learning, 2008-02-21
主題Business & Economics / General
ISBN04955036309780495503637
URLhttp://books.google.com.hk/books?id=oKPVwAEACAAJ&hl=&source=gbs_api
註釋MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.