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The Fundamentals of Branding
Melissa Davis
出版AVA Publishing, 2009-11-12
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralReference / Consumer Guides
ISBN29403739819782940373987
URLhttp://books.google.com.hk/books?id=oL300lanTTQC&hl=&source=gbs_api
EBookSAMPLE
註釋"The Fundamentals of Branding offers an overview for both students and industry practitioners. It is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process. The book's content covers the broad spectrum of brand development, including insight into audiences, brand trends and branding techniques, as well as fundamentals such as brand structures and brand architecture. The book also explores the relationship between branding and other disciplines, and the key client/agency interface." "The book will take you through the branding process step-by-step and provide you with all you need to know about branding in a global context. The book's visual approach and straightforward, informative tone serves to provide both a vital reference text and indispensable guide. Each chapter is supported with examples of relevant brands from around the world, and includes well-known global brands as well as case studies of brands in new --