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Customer-Driven Budgeting
Floyd Talbot
其他書名
Prepare, Engage, Execute: The Small Business Guide for Growth
出版Business Expert Press, 2012-11-20
主題Business & Economics / Accounting / Managerial
ISBN16064943099781606494301
URLhttp://books.google.com.hk/books?id=oMWnzGOgOJQC&hl=&source=gbs_api
註釋This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company’s existence and success. Inside, you’ll find a lot of details that sum up a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. The author believes that the budget is the starting point and catalyst for gaining customers and that the budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it. This book can be used immediately in business budgeting that presents you with a modular format—starting at the beginning of the budget process and working through it entirely; or select a budget area most challenging to the business and work from there to other areas of priority.