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Consuming Angels
Lori Anne Loeb
其他書名
Advertising and Victorian Women
出版Oxford University Press, 1994-10-13
主題History / Europe / Great Britain / GeneralSocial Science / Women's StudiesBusiness & Economics / Advertising & PromotionSocial Science / Anthropology / Cultural & Social
ISBN01953588729780195358872
URLhttp://books.google.com.hk/books?id=oOykqkT2xuIC&hl=&source=gbs_api
EBookSAMPLE
註釋Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.