登入選單
返回Google圖書搜尋
Guerrilla Marketing to Heal the World
Jay Conrad LevinsonShel Horowitz
其他書名
Combining Principles and Profit to Create the World We Want
出版Morgan James Publishing, 2016-03-15
主題Business & Economics / Marketing / GeneralBusiness & Economics / Development / Sustainable DevelopmentBusiness & Economics / Green Business
ISBN16304765959781630476595
URLhttp://books.google.com.hk/books?id=oTW2CgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.