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Communication and Human Behavior

出版	Kendall Hunt Publishing Company, 2019-08-30
主題	Business & Economics / Business Communication / GeneralLanguage Arts & Disciplines / Communication StudiesSocial Science / General
ISBN	15249769549781524976958
URL	http://books.google.com.hk/books?id=oTg3ygEACAAJ&hl=&source=gbs_api

註釋A knowledge of human behaviour helps us understand ourselves, our actions, our motives, our feelings, and our aspirations...

Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process that is necessary to our lives as individuals and to our relationships, groups, organisations, cultures, and societies. Communication and Human Behavior by Brent Ruben and Lea Stewart:

integrates up-to-date examples and research findings throughout, including persuasion, interpersonal relationships, organisational communication and leadership, 21st century careers, useful information about Middle Eastern culture, contemporary social media use, and more.
examines the role of communication in multiple contexts of human life, including individual relationships, groups, organisations, cultural/intercultural frameworks, and public and mass communication.
is expansive yet integrated, rigorous yet readable, and fuses theory and practice.