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Goal Setting for Improvement in Product Development Performance of Organizations

Pankaj Kumar Kashyap

出版	Massachusetts Institute of Technology, Engineering Systems Division, 2012
URL	http://books.google.com.hk/books?id=oVKMoAEACAAJ&hl=&source=gbs_api

註釋

Companies have been constantly trying for ways and means to improve R & D performance as it is one of the most important competitive advantage tools of an organization. Literature review on R & D performance improvement suggests that, lot of focus is on measuring R & D performance and on specific problem solving approaches like six sigma and lean. Frameworks like capability maturity model integration (CMMI) and product development self-assessment tool (PDSAT) provide holistic performance assessment, but fall short on providing clear guidance for performance improvement interventions. Goal setting theory, a proven theory that is widely applied in individual performance improvement has got limited attention in R & D performance improvement approaches and frameworks. Practitioners in the industry point to the need for goal setting in R & D and identify that as a gap in current performance improvement methodologies. This thesis attempts to fill this gap by proposing DEAL framework, a practical approach for defining future goals in R & D performance improvement efforts.