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Management by Objectives
出版Bloomsbury Academic, 1991
主題Business & Economics / ManagementBusiness & Economics / Public RelationsSocial Science / Media Studies
ISBN081918330X9780819183309
URLhttp://books.google.com.hk/books?id=oVvuAAAAMAAJ&hl=&source=gbs_api
註釋This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.