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Computer-mediated Marketing Strategies
Gordon Bowen
Wilson Ozuem
其他書名
Social Media and Online Brand Communities
出版
Business Science Reference
, 2015
主題
Business & Economics / Marketing / General
Business & Economics / Industries / Retailing
Business & Economics / Sales & Selling / General
Business & Economics / E-Commerce / Digital Marketing
Computers / Virtual & Augmented Reality
Computers / Internet / Social Media
ISBN
1466665955
9781466665958
URL
http://books.google.com.hk/books?id=oZV5oAEACAAJ&hl=&source=gbs_api
註釋
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.