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The Fast Track to Profit
註釋The Fast Track to Profit focuses on the enterprise, rather than focusing on e-business, as so many previous books have done. The book offers robust technology and business guidance. Readers are prompted to open up a dialog between the technology and business groups within their own enterprise regarding how they can work together to build sustainable business advantages. With clear and simple discussions of Internet technology, the book empowers its readers to approach technology with less fear, and embrace change with greater passion, confidence and commitment. The book begins with a short business history of the Internet. This sets the stage for understanding the principles that follow. The book segues into how to be an early adopter of the latest Internet technology. It covers real examples of the application of Internet technology to solve practical problems. These case studies outline the exact processes that were followed, and highlight actual return on investment results. The book also includes a step-by-step owner's manual, designed to give readers the tools they need to drive the net to greater profitability within their own businesses.