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The Fast Track to Profit
Lee G. Caldwell
其他書名
An Insider's Guide to Exploiting the World's Best Internet Technologies
出版
Prentice Hall Professional
, 2003
主題
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Industries / Computers & Information Technology
Business & Economics / E-Commerce / General
Computers / Information Technology
Computers / Internet / General
Computers / Internet / Web Programming
Computers / Electronic Commerce
Computers / Online Services
ISBN
0130463477
9780130463470
URL
http://books.google.com.hk/books?id=o_PA9UzDJKYC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The Fast Track to Profit focuses on the enterprise, rather than focusing on e-business, as so many previous books have done. The book offers robust technology and business guidance. Readers are prompted to open up a dialog between the technology and business groups within their own enterprise regarding how they can work together to build sustainable business advantages. With clear and simple discussions of Internet technology, the book empowers its readers to approach technology with less fear, and embrace change with greater passion, confidence and commitment. The book begins with a short business history of the Internet. This sets the stage for understanding the principles that follow. The book segues into how to be an early adopter of the latest Internet technology. It covers real examples of the application of Internet technology to solve practical problems. These case studies outline the exact processes that were followed, and highlight actual return on investment results. The book also includes a step-by-step owner's manual, designed to give readers the tools they need to drive the net to greater profitability within their own businesses.