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Strategic Corporate Social Responsibility
David Chandler
其他書名
Sustainable Value Creation
出版
SAGE Publications
, 2019-08-13
主題
Business & Economics / Development / Sustainable Development
Business & Economics / Business Ethics
Business & Economics / Strategic Planning
Business & Economics / Management
Business & Economics / Organizational Behavior
Business & Economics / General
ISBN
1544351542
9781544351544
URL
http://books.google.com.hk/books?id=obOcDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
A holistic perspective for navigating and exploring the CSR landscape.
Strategic Corporate Social Responsibility: Sustainable Value Creation, Fifth Edition, redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm and provides a framework that firms can use to navigate the complex and dynamic business landscape. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders, understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations.