Seeker, a young woman from the city of Commonplace, wanders into the Lifestyle Shoppe, seeking a life. The shopkeeper explains to her its three rooms: Broadway, Striveway, and Narrow Way. Seeker resolves to try out each room before deciding where to buy. On her journey through each room, she encounters people engaged in various attempts to discover that elusive commodity called happiness.

Told with the feel of a modern-day Pilgrims Progress, Seeker and other Lifestyle Shoppe characters, by the choices they make, ride a roller coaster to pinnacles of joy, both real and temporary, or plunge to the depths of anguish and sorrow. Plot twists throughout promise to keep the reader guessing as to how the story will end. The only certainty is that sooner or later, everyone buys from The Lifestyle Shoppe.