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Packaging Research in Food Product Design and Development
Howard R. MoskowitzMichele ReisnerJohn Benedict LawlorRosires Deliza
出版John Wiley & Sons, 2009-08-07
主題Technology & Engineering / Food Science / GeneralScience / Life Sciences / Horticulture
ISBN08138060469780813806044
URLhttp://books.google.com.hk/books?id=oi2maqqsXH4C&hl=&source=gbs_api
EBookSAMPLE
註釋Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.