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其他書名
A Modern Synthesis
出版Thomson Learning, 2001
主題Business & Economics / ManagementBusiness & Economics / Industries / Park & Recreation ManagementBusiness & Economics / Industries / Hospitality, Travel & TourismTravel / General
ISBN18615264079781861526403
URLhttp://books.google.com.hk/books?id=oiBJPgAACAAJ&hl=&source=gbs_api
註釋Tourism: A Modern Synthesis is an accessible and comprehensive core textbook on tourism. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. Tourism: A Modern Synthesis is based around the principles of management and includes case studies emphasising this theme. The core focus is on the development and management of tourism in an international context. It can be used as a one semester text, but its comprehensive coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.