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Marketing Public Health
Michael Siegel (M.D.)Lynne Doner
其他書名
Strategies to Promote Social Change
出版Jones & Bartlett Learning, 2004
主題Medical / GeneralMedical / Health Care DeliveryMedical / Public Health
ISBN07637265169780763726515
URLhttp://books.google.com.hk/books?id=oj3sFUtE5T4C&hl=&source=gbs_api
EBookSAMPLE
註釋Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.