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Strategic Marketing Management - The Framework, 10th Edition

Alexander Chernev

出版	Cerebellum Press, 2019-01-01
主題	Business & Economics / Marketing / General
URL	http://books.google.com.hk/books?id=omiuDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.