登入
選單
返回
Google圖書搜尋
Mission and Money
Burton A. Weisbrod
Jeffrey P. Ballou
Evelyn D. Asch
其他書名
Understanding the University
出版
Cambridge University Press
, 2008-09-08
主題
Business & Economics / Industrial Management
Business & Economics / Economics / General
Political Science / Public Policy / Economic Policy
Education / Schools / Levels / Higher
ISBN
1139473506
9781139473507
URL
http://books.google.com.hk/books?id=oou2Q6pzftoC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.