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The Indian Media Business
Vanita Kohli
出版SAGE Publications, 2003
主題Business & Economics / International / GeneralBusiness & Economics / Industries / Media & CommunicationsBusiness & Economics / Industries / EntertainmentLanguage Arts & Disciplines / Communication StudiesSocial Science / Media Studies
ISBN07619965089780761996507
URLhttp://books.google.com.hk/books?id=opvhAAAAMAAJ&hl=&source=gbs_api
註釋Media is one of the most exciting industries in the country today. The Indian media business has been estimated to be worth $5 billion and employs several million people. This highly reader friendly book contains an insider's perspective of the dynamics, working, players, opportunities and history of the regulation governing publishing, broadcasting, cable television, films, radio and music in India.