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Concise Introduction to Sport Marketing
T. B. CornwellSteffen Jahn
出版Edward Elgar Publishing, 2023-07-01
主題Sports & Recreation / Business AspectsBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Marketing / General
ISBN18022084109781802208412
URLhttp://books.google.com.hk/books?id=orLLEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.