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Marketing Plans
Malcolm McDonald
其他書名
How to Prepare Them, how to Use Them
出版Butterworth-Heinemann, 2007
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / General
ISBN07506838649780750683869
URLhttp://books.google.com.hk/books?id=os0K20MsepoC&hl=&source=gbs_api
EBookSAMPLE
註釋A renowned international bestseller, this text has been thoroughly revised and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM, and new planning practices.