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Polling UnPacked
Mark Pack
其他書名
The History, Uses and Abuses of Political Opinion Polls
出版
Reaktion Books
, 2022-05-13
主題
Political Science / General
Political Science / Public Opinion Polling
ISBN
1789145686
9781789145687
URL
http://books.google.com.hk/books?id=p2hiEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since.
Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all?
Polling UnPacked
gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls.
Written by a former political pollster and the creator of Britain’s foremost polling-intention database,
Polling UnPacked
reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.