WANT TO GET THE MOST OUT OF CRM? 'Move Your Customer' demystifies Customer Relationship Management and gives you a proven methodology to define and implement your CRM strategy.
CRM transforms businesses. However, too many CRM implementations fail to meet basic business expectations. They appear too complex or do not deliver the expected value. They can be expensive to implement and often end up being underutilised. Maintaining them can be expensive.
However, the real challenge is not having the right tools and knowledge to create a simple and effective CRM strategy. It's crucial for business leaders like you to understand what CRM can do and how to design a strategy that your technical team can easily implement. So you get what you want out of your Salesforce CRM platform
Move Your Customer; Salesforce Edition fills this gap, equipping you with the language and approach needed to effectively communicate with your technical teams The book also provides those technical teams with an understanding of the business needs and gathering requirements in a way that makes sense.
Our goal is to provide you with the knowledge and tools to design a straightforward and impactful CRM strategy.
Learn what Customer Relationship Management is. - That CRM is a strategy, not a platform.
- That CRM is a balance between being customer and product-centric.
- That CRM is about managing your entire customer lifecycle - from attraction through to retirement.
- What each of the stages of a customer life cycle are
- How CRM gives you a single view of the customer.
- The fundamentals of what a customer is.
- How to align your CRM strategy to achieve your company Vision, Mission and Purpose.
A simple guide to Salesforce CRM to help you answer: - How does Salesforce operate?
- Which edition should you choose?
- How to navigate licensing?
- What are the terms you should know when using Salesforce Sales Cloud?
- What are the core features of Salesforce Sales Cloud you should take advantage of
The MOVE Methodology: - What are the four principles of executing an effective CRM strategy?
- How to map your customer journey through each stage of their journey with you.
- Why customer velocity matters.
- Why ownership of CRM, your customers, and your processes is essential
- How to get your teams working together across your entire business to maximise your Customer Lifetime Value.
- Learn the EXTREME metrics model - how to build the metrics, dashboards and reports that matter
- What resources do you need to manage CRM
- How to work with implementation partners
Get free access to the Move Your Customer resource hub. - Free downloads of all templates.
- Join a network of peers committed to getting the most out of CRM.
- Articles and updates.
- Access to courses and content from industry leaders.
Don't wait any longer, invest in yourself and your business by purchasing "Move Your Customer" now before the price changes.