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Google圖書搜尋
Handbook of Relationship Marketing
Jagdish N Sheth
Atul Parvatiyar
出版
SAGE
, 2000
主題
Business & Economics / Marketing / General
Business & Economics / Marketing / Research
Business & Economics / Sales & Selling / General
Social Science / General
ISBN
0761918108
9780761918103
URL
http://books.google.com.hk/books?id=pDs5DQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.