登入
選單
返回
Google圖書搜尋
Fashion Business and Digital Transformation (Impact of Digital Marketing When Styles Meet Screens)
Dr. Aradhana Kumari
出版
BFC Publications
, 2024-10-09
主題
Business & Economics / Industries / Fashion & Textile Industry
ISBN
9363705587
9789363705586
URL
http://books.google.com.hk/books?id=pH4oEQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The book Fashion Business and Digital Transformation overviews the fashion industry and the key technologies that are changing the Retail fashion supply chain. We look at technologies that affect the environment, through artificial intelligence, virtual reality, augmented reality, digital fashion design, 3D textiles, and blockchain. We study how ideas like "retailtainment", "gamification", and e-commerce affect both the retailer and the customer. You'll also learn about important retailing trends, including global buying and sourcing, omnichannel retailing, online retailing, mobile technologies, and social media effects through the case studies.