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International Marketing

Michael R. CzinkotaCatherine Sutton-Brady

出版	Thomson Learning Australia, 2007
主題	Business & Economics / Exports & Imports
ISBN	017013007X9780170130073
URL	http://books.google.com.hk/books?id=pQR-PwAACAAJ&hl=&source=gbs_api

註釋

This is a local adaptation of the acclaimed International Marketing (US edition) by Michael Czinkota (Georgetown University) and Illka Ronkainen (Georgetown University). This adaptation combines an outstanding theoretical framework with relevant Australian, New Zealand and Asian case studies, research and examples. It highlights the issues that face marketers in the region, as well as the uniqueness of doing business in the Asia Pacific and exporting to and internationalising in other parts of the world.