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Marketing Management for Charitable and Nongovernmental Organizations
出版SAGE, 2006-03-06
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Nonprofit Organizations & Charities / General
ISBN14129092369781412909235
URLhttp://books.google.com.hk/books?id=pVM0wK_SbncC&hl=&source=gbs_api
EBookSAMPLE
註釋Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.