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Social Media for Fashion Marketing
Wendy K. Bendoni
其他書名
Storytelling in a Digital World
出版Bloomsbury Publishing, 2020-08-06
主題Business & Economics / Industries / Fashion & Textile IndustryCrafts & Hobbies / FashionDesign / Fashion & Accessories
ISBN14742389989781474238991
URLhttp://books.google.com.hk/books?id=pV_xDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics
- Rules of Digital Storytelling
- Rethinking Gamification
- Strategic Digital Marketing
- The Role of Citizen Journalists
- The Social Media Looking Glass
- World of Influencer Marketing
- Visual Consumption Economy
- Global Perspective of Social Media