登入選單
返回Google圖書搜尋
Inside Political Campaigns
Gary A. CopelandKaren S. Johnson-Cartee
其他書名
Theory and Practice
出版Bloomsbury Publishing USA, 1997-04-22
主題Political Science / GeneralPolitical Science / Political Process / Campaigns & Elections
ISBN03133700799780313370076
URLhttp://books.google.com.hk/books?id=pk7EEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.