TABLE of CONTENTS: Premessa / Foreword. Turismo e interculturalità, D. Dolcini - R.P.B. Singh - Da incredibile a credibile: strategie nazionali di promozione turistica in India, M. Angelillo - “Blockbuster movie, blockbuster location”: cineturismo e costruzione dell’immagine dell’Italia per il pubblico indiano, S. Cavaliere - L. Barletta - Gazing at Italy from the East: A Multimodal Analysis of Malaysian Tourist Blogs, O. Denti - Russo e italiano nei contatti linguistici: immagini riflesse, L. L'vovna Fedorova - M. Bolognani - “The Past Is a Foreign Country”: History as Representation in the Writings of William Darlymple, D.E. Gibbons - ‘Please Do not Stand over the Buddha’s Head (Pay Respect)’: Mediations of Tourist and Researcher Experience in Thailand, A. Jocuns – I. de Saint-Georges – N. Chonmahatrakul, J. Angkapanichkit - ‘For Your Eyes Only’: How Museum Walltexts Communicate East and West. The Case of the Peggy Guggenheim Foundation, S.M. Maci - Word-formation in the Arabic Language of Tourism, C. Solimando