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Strategies for High-Tech Firms
P.M. RaoJoseph A. Klein
其他書名
Marketing, Economic, and Legal Issues
出版Routledge, 2015-01-28
主題Business & Economics / GeneralBusiness & Economics / Business LawBusiness & Economics / Marketing / IndustrialBusiness & Economics / Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN13174592969781317459293
URLhttp://books.google.com.hk/books?id=pmdsBgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.