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Clarifying the Confusion Regarding Salience, Importance, and Determinance Concepts in Multiattribute Attitude Research

Jerry Corrie OlsonRajesh KanwarAydin Muderrisoglu

出版	College of Business Administration, Pennsylvania State University, 1979
URL	http://books.google.com.hk/books?id=pnHZAAAAMAAJ&hl=&source=gbs_api