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Consumer Insights 2.0
Dona Vitale
其他書名
How Smart Companies Apply Customer Knowledge to the Bottom Line
出版Paramount Market Publishing, 2006
主題Business & Economics / Consumer BehaviorBUSINESS & ECONOMICS / ManagementBUSINESS & ECONOMICS / Management ScienceBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBUSINESS & ECONOMICS / Industrial ManagementBUSINESS & ECONOMICS / Organizational Behavior
ISBN09766973869780976697381
URLhttp://books.google.com.hk/books?id=prtctg_gW6kC&hl=&source=gbs_api
EBookSAMPLE
註釋Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.