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The Ultimatum of Pleasure
Arsen DallakyanKarlen Dallakyan
其他書名
Behavioral Economics and Social Development
出版Rowman & Littlefield, 2017-07-11
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralPhilosophy / Ethics & Moral PhilosophyPsychology / Social PsychologySocial Science / Popular Culture
ISBN07618694419780761869443
URLhttp://books.google.com.hk/books?id=pv0oDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.