返回Google圖書搜尋

Product-led Growth Companies Find a New Way to Serve Customers

其他書名	Companies from Zoom to Slack Lean on the Product Itself to Find Customers, Convert Them to Paying, and Drive Rapid Expansion, Without Adding Customer-facing Staff
出版	MIT Sloan Management Review, 2022
URL	http://books.google.com.hk/books?id=pwh9zwEACAAJ&hl=&source=gbs_api

註釋Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software and non technology firms.