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The Development of Singapore's Modern Media Industry

Yew Soon TanYew Peng Soh

出版	Times Academic Press, 1994
主題	Business & Economics / Economic ConditionsBusiness & Economics / CommerceSocial Science / Media Studies
ISBN	98121003939789812100399
URL	http://books.google.com.hk/books?id=pxFlAAAAMAAJ&hl=&source=gbs_api

註釋

The Development of Singapore's Modern Media Industry provides a comprehensive account of the major media industries and related institutions in Singapore. The five major component of Singapore's mass media are analysed: the Press, television and radio broadcasting, film and cinema, advertising and public relations. A chronological perspective of each media is given and future directions are considered. The impact of policies and regulations governing Singapore's media and the socio-economic factors which have moulded them into what they are today are also discussed. Written primarily for media students, this book will help readers to understand the complex world of modern media. This book aims to meet the increasing demands for information on the mass media scene as Singapore strives to build up a pool of communication experts for its growing mass media industry. Presented in a straightforward manner, this textbook will serve as a vital reference for both media practitioners and mass communication students.