登入選單

返回Google圖書搜尋

The Quest for Brand Value

Luiz Gustavo Mauro CardosoMauro Maia Laruccia

出版	SSRN, 2009
URL	http://books.google.com.hk/books?id=pxvizwEACAAJ&hl=&source=gbs_api

註釋

The above industry average return, are made by sustainable assets that have the expected economic value that will be created by future investments. So this paper we study the question of brand valuation from an economic value added perspective as a real source of competitive advantage that can be sustained over time.