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Winning at New Products

Robert G. Cooper

出版	Cengage South-Western, 1986
ISBN	00392199929780039219994
URL	http://books.google.com.hk/books?id=pybkPQAACAAJ&hl=&source=gbs_api

註釋

For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.