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Business Marketing Management
Michael D. HuttThomas W. Speh
出版Cengage Learning Asia Pte Limited, 2014
ISBN98145106029789814510608
URLhttp://books.google.com.hk/books?id=q3EQzQEACAAJ&hl=&source=gbs_api
註釋"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website